![]() ![]() ![]() One result is making business teams more comfortable and confident with the use of data and analytics within their roles.Ĭolgate-Palmolive has also added other courses such as “Data Science for Everyone” to achieve this same comfort level when it comes to translating data science concepts into simple business terms and outcomes. A new “Data Literacy and Analytics Academy” has been established within Colgate-Palmolive to help demystify the lingo and jargon too often associated with data and analytics initiatives, and to demonstrate the business value of data and analytics concepts in simple business terms that both executives and front-line employees can understand. While many organizations pay lip service to the idea of becoming data-driven, Colgate-Palmolive has undertaken a series of concrete initiatives to build and embed a data and analytics culture within the company. In recognition of these innovations in the use of AI - which it can apply to the science supporting its oral care, skin health, and pet nutrition businesses - Colgate-Palmolive was awarded the 2020 Thomas Alva Edison Patent Award in Adaptive Technology. The use of AI/ML has been extended to innovation in R&D with the application of patented algorithms that analyze clinical data to highlight emerging trends that predict how well a new formula will perform as measured by efficacy, consumer appeal, and time to market. Within research and development (R&D), Colgate-Palmolive has been at the forefront in the application of Artificial Intelligence (AI) and machine learning (ML) to improve consumer experience and transform the research process. The approach allows it to better understand the consumer journey and to help identify underlying consumer needs to innovate against across its portfolio - from millennials seeking an at-home whitening solution to pet parents choosing its Hill’s Pet Nutrition products. For example, the company has successfully employed a proprietary graph network approach to analyze patterns in consumer queries on search engines such as Google, Baidu, and Reddit. Working with internal business leaders and external partners, Colgate-Palmolive synthesizes multiple data sources to better understand consumer needs and predict trends that lead to new products for people based on their needs. Colgate-Palmolive’s commitment to using data and analytics to better serve consumers and drive innovation is highlighted by several ongoing initiatives. ![]()
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